PSAid Website Redesign
The client requested a modernizing redesign of the PSAid website. I collaborated with our web developer and team to update the designs according to the new style and brand guidelines. I began with wireframes and then created a mockup for the web developer to work with while building the sites. I provided the style guides to the teams as references and assisted in conducting tests for the sites before they went live.
Programs Used: Adobe XD, Photoshop, Illustrator
PSAid Contest Graphics
At the start of the contest, I focused on creating visually appealing graphics to inform participants about the imminent submission deadline or updates. In collaboration with the communication specialist, we meticulously outlined the messaging strategy for the upcoming campaign. Together, we crafted a diverse series of graphics intended for social media platforms, ensuring that our communications were engaging and informative for the audience.
Programs Used: Adobe Illustrator, Canva
PSAid Winners Announcement Video
The client sought an engaging method to reveal the PSAid Contest winners. We decided on a video announcement as the solution. I prepared a draft template to ensure the sequences and animations were accurate before announcing the winners, and we promptly swapped out the footage with that of the winners and revised any necessary text.
Programs Used: Adobe After Effects